Outline of advertising

Overview

The following outline is provided as an overview of and topical guide to advertising: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.

What type of thing is advertising?

Advertising can be described as all of the following:

An application of communication – A business activity – A method of marketing – business process of creating relationships with and satisfying customers.

Types of advertising and advertisements

Aerial advertising Barn advertisement Comparative advertising Contextual advertising Forehead advertising Gladvertising Guerrilla marketing In-flight advertising In-game advertising Informative advertising Local advertising Non-commercial advertising Online advertising Out-of-home advertising Parody advertisement Performance-based advertising Prommercial Radio advertisement Recruitment advertising Shock advertising Social network advertising Space advertising Television advertisement Virtual advertising

History of advertising

History of advertising

Advertising methods

Ad-ID – Advertainment – Advertising in video games – Angel dusting – Bait-and-switch – Celebrity branding – Media clip – Consumer-generated advertising – DAGMAR marketing – Debranding – Display window – Dolly Dimples (Utah) – Doorbuster – Employee pricing – FAST marketing – Fear pattern – Freebie marketing – Hard sell – Product demonstration – Incomplete comparison – Inconsistent comparison – Location-based advertising – Loss leader – Pay-per-call advertising – Promotional merchandise – Repetition variation – Roll-in – Soft sell – Surrogate advertising – Testimonial – Trailer (promotion) – Transfer (propaganda) – Transpromotional – Trojan horse (business) – Unipole sign – Video in print –

Advertising awards

ADDY Awards British Television Advertising Awards Clio awards Cresta International Advertising Awards London International Awards

Advertising organizations

The Ad Club Advertising Association The Advertising Club of New York Advertising Research Foundation Advertising Self-Regulatory Council Advertising Specialty Institute Advertising Standards Authority (United Kingdom) Advertising Standards Board of Finance Advertising Standards Council of India Advertising Women of New York American Association of Advertising Agencies AMIN Worldwide Associated Motion Picture Advertisers Association of Independent Commercial Producers Association of National Advertisers Australian Association of National Advertisers Broadcast Advertising Standards Board of Finance Cabletelevision Advertising Bureau Center on Media and Child Health Children's Advertising Review Unit Commercial Closet Association Committee of Advertising Practice Digital Kitchen Digital Place-based Advertising Association E3 Agency Network The Electronic Cable Committee History of Advertising Trust Hook Advertising Institute of Practitioners in Advertising Interactive Advertising Bureau Internet Advertising Bureau Japan Advertising Photographers' Association National Advertising Division Outdoor Media Association OVAB Europe Philippine Advertising Congress Radio Advertising Bureau (UK) Radio Advertising Bureau (US) Sphinx Club (New York) Television Bureau of Advertising Utenti Pubblicità Associati World Federation of Advertisers

Books about advertising

Buyology Confessions of an Advertising Man Digital Doesn't Matter A Guide to Window-Dressing

Persons influential in advertising

Leo Burnett Leon Carr – composer of jingles, like "Sometimes you feel like a nut". Milton Glaser Chip Kidd Larry Page Paul Rand Rosser Reeves Massimo Vignelli John Wanamaker Mark Zuckerberg

See also

Outline of marketing

External links

Advertising Educational Foundation Archived 2009-04-20 at the Wayback Machine, archived advertising exhibits and classroom resources Hartman Center for Sales, Advertising & Marketing History at Duke University Duke University Libraries Digital Collections: Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda. Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. AdViews, vintage television commercials ROAD 2.0, 30,000 outdoor advertising images Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products Art & Copy, a 2009 documentary film about the advertising industry