XPAY KNOWLEDGE
Industry WIKI
Digital assets and currencies
Understand assets, networks and trading mechanics with sources you can check.
Trading basics
Outline of advertising
The following outline is provided as an overview of and topical guide to advertising:
Trading basicsUnique selling proposition
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).