Industry WIKI
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Commercial Closet Association
The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representations of" the lesbian, gay, bisexual and transgender (LGBTQ+) community in advertising. It hoped to affect the $1.1 trillion annual worldwide advertising market ($128 billion in the US alone). Its board announced its closure i
Trading basicsLGBTQ marketing
LGBTQ marketing is the act of marketing to LGBTQ customers, either with dedicated ads or general ads, or through sponsorships of LGBTQ organizations and events, or the targeted use of any other element of the marketing mix.
Trading basicsOutline of advertising
The following outline is provided as an overview of and topical guide to advertising: