Industry WIKI
Digital assets and currencies
Understand assets, networks and trading mechanics with sources you can check.
Accord and satisfaction
Accord and satisfaction is a contract law concept about the purchase of the release from a debt obligation. It is one of the methods by which parties to a contract may terminate their agreement. The release is completed by the transfer of valuable consideration that must not be the actual performance of the obligation itself. The accord is the agreement to discharge the obligation and th
Trading basicsAdvertising slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Trading basicsAppeal to fear
An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by attempting to increase fear towards an alternative. An appeal to fear is related to the broader strategy of fear appeal and is a common tactic in marketing, politics, and media (communication).
Trading basicsAttention theft
Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return. Perpetrators seek to distract targets' attention through the use of advertising content, thereby achieving a form of manipulation.
Trading basicsBath Clean Air Zone
Bath Clean Air Zone is an area of central Bath, England where traffic is restricted to reduce air pollution. It became the second Clean Air Zone in the UK (after London) when it was introduced in March 2021. It has been credited with helping to reduce nitrogen dioxide pollution in the city by around a quarter since 2019, and has raised over £7 million in fines. However, critics of the sc
Trading basicsBaumol effect
In economics, the Baumol effect, or Baumol's cost disease, first described by William J. Baumol and William G. Bowen in the 1960s, is the tendency for wages in jobs that have experienced little or no increase in labor productivity to rise in response to rising wages in other jobs that did experience high productivity growth. In turn, these sectors of the economy become more expensive ove
Trading basicsBehavioral economics
Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.
Trading basicsBellevue Investments
Bellevue Investments GmbH & Co. KGaA is a German holding company that controls numerous subsidiaries and investments domestically and abroad. The subsidiaries have different business models and are active in the fields of software, online services, entertainment and digital content, as well as real estate. The subsidiaries currently employ approximately 350 people.
Trading basicsBradford Clean Air Zone
Bradford Clean Air Zone is a road traffic low-emission programme in the City of Bradford in West Yorkshire, England. Plans were advanced for many cities in England to have Clean Air Zones (CAZ), but of the ones put forward in West Yorkshire, only Bradford's CAZ has been taken to an operational stage. The scheme commenced on 26 September 2022, and all vehicles, barring private cars and mo
Trading basicsBrand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are studied in business, marketing, and advertising and used for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand name
Trading basicsBrand equity
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Trading basicsCandlestick pattern
In financial technical analysis, a candlestick pattern is a movement in prices shown graphically on a candlestick chart that some believe can help to identify repeating patterns of a particular market movement. The recognition of the pattern is subjective and programs that are used for charting have to rely on predefined rules to match the pattern. There are 42 recognized patterns that c
Trading basicsCheck 21 Act
The Check Clearing for the 21st Century Act (or Check 21 Act) is a United States federal law, Pub. L. 108–100 (text) (PDF), that was enacted on October 28, 2003 by the 108th U.S. Congress. The Check 21 Act took effect one year later on October 28, 2004. The law allows the recipient of a paper check to create a digital version of the original, a process known as check truncation, into an
Payments & settlementCheckout.com
Checkout.com (legally incorporated as Checkout Ltd.) is a financial technology company headquartered in London, United Kingdom. It provides payment processing services, operating as a payment gateway, acquirer, and processor for enterprise clients in sectors such as e-commerce, technology, and media. In 2022, It had a valuation of $40 billion making it the most valuable European fintech
Trading basicsCheque truncation
Cheque truncation (check truncation in American English, also cheque imaging) is a cheque clearance system which uses the digitization of a physical paper cheque into a substitute electronic form for transmission to the paying bank. The process of cheque clearance, involving data matching and verification, is undertaken using digital images instead of paper originals.
FinanceComputational finance
Computational finance is a branch of applied computer science that deals with problems of practical interest in finance. Some slightly different definitions are the study of data and algorithms currently used in finance and the mathematics of computer programs that realize financial models or systems.
Trading basicsConsumer behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer beh
Trading basicsConsumer neuroscience
Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.
Trading basicsContent creation
Content creation is the act of making and sharing media "content", particularly in digital contexts. A content creator is the person or studio behind such content. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Content creatio
Trading basicsContract of sale
In contract law, a contract of sale, sales contract, sales order, or contract for sale is a legal contract for the purchase of assets (goods or property) by a buyer (or purchaser) from a seller (or vendor) for an agreed upon value in money (or money equivalent).
Trading basicsConversational commerce
Conversational commerce is e-commerce done via various means of conversation (live support on e-commerce Web sites, online chat using messaging apps, chatbots on messaging apps or websites, voice assistants) and using technology such as: speech recognition, speaker recognition (voice biometrics), natural language processing and artificial intelligence. Conversational commerce often relie
Trading basicsCorporate social media
Corporate social media is the use of social media platforms, social media communications and social media marketing techniques by and within corporations, ranging from small businesses and tiny entrepreneurial startups to mid-size businesses and huge multinational firms. Within the definition of social media, there are different ways corporations utilize it. Although there is no systemat
Trading basicsCultural capital
In sociology, cultural capital refers to the social assets of an individual—such as education, knowledge, style of speech, aesthetic preferences, and credentials—that can promote social mobility within a stratified society. Cultural capital functions as a relational resource within systems of exchange and social recognition, encompassing both material and symbolic goods that are consider
Trading basicsCustomer experience
Customer experience (CX) refers to the cognitive, emotional, sensory, and behavioral responses of a customer during all stages of interaction with a product or service, including pre-purchase, consumption, and post-purchase.
Trading basicsCustomer intelligence
Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.
Trading basicsDartford Crossing
The Dartford–Thurrock River Crossing, commonly known as the Dartford Crossing and until 1991 the Dartford Tunnel, is a major road crossing of the River Thames in England, carrying the A282 road between Dartford in Kent in the south and Thurrock in Essex in the north.
Trading basicsDenomination effect
The denomination effect is a form of cognitive bias relating to currency, suggesting people may be less likely to spend larger currency denominations than their equivalent value in smaller denominations. It was proposed by Priya Raghubir, professor at the New York University Stern School of Business, and Joydeep Srivastava, professor at University of Maryland, in their 2009 paper "Denomi
Trading basicsDirect-to-consumer advertising
Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.
Trading basicsE-TAG
e-TAG is a free-flow tolling electronic toll collection system used on all tollways throughout Australia. It was originally developed by Transurban for use on their CityLink tollway in the late 1990s, with the system since adopted by all toll roads, bridges and tunnels in Australia. The technology had different names depending on the issuer, such as Linkt (Transurban, includes former nam
Trading basicsE-toll (South Africa)
e-toll (in South Africa) consisted of the electronic toll collection (ETC) processes employed by South Africa's roads agency SANRAL on selected toll roads or toll lanes in the Gauteng province, subject to the Sanral Act of 1998. SANRAL derives its income both from toll income and the national fiscus, while initial capital outlay for large projects are funded by open market bond issues. I
Trading basicsE-ZPass
E-ZPass Interagency Group (E-ZPass Group trade name and E-ZPass product brand) is an electronic toll collection system used on toll roads, toll bridges, and toll tunnels in the eastern half of the United States. The group itself is composed of several states' member agencies, which share the same technology and allow travelers to use the same transponder on toll facilities throughout the
Payments & settlementElectronic Recording Machine, Accounting
ERMA (Electronic Recording Machine, Accounting) was a computer technology that automated bank bookkeeping and check processing. Developed at the nonprofit research institution SRI International under contract from Bank of America, the project began in 1950 and was publicly revealed in September 1955.
Trading basicsElectronic toll collection
Electronic toll collection (ETC) is a wireless system to automatically collect the usage fee or toll charged to vehicles using toll roads, HOV lanes, toll bridges, and toll tunnels. It is a faster alternative which is replacing toll houses and tollbooths, where vehicles must stop and the driver manually pays the toll with cash or a card. In most cases, vehicles using the system are equip
Trading basicsEye tracking
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in psycholinguistics, marketing, as an input device for human-computer interaction, and in product design. In a
Trading basicsFAB Universal
FAB Universal was a US-based company formed from a long series of mergers and acquisitions, including Liberated Syndication, Wizzard Software and Digital Entertainment International. The company ceased operations in 2017.
FinanceFatKat (investment software)
FatKat, Inc. is a privately held company founded in 1999 by Raymond C. Kurzweil, an author, inventor, and futurist. He's perhaps best known for creating an optical character recognition system that – in conjunction with a flatbed scanner and text-to-speech synthesizer – reads text aloud to the sight-impaired. FatKat is an acronym derived from "financial accelerating transactions from Kur
Trading basicsFirst-mover advantage
In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.
Trading basicsFood marketing
Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.
Trading basicsHigh-occupancy toll lane
A high-occupancy toll lane (HOT lane) is a type of traffic lane or roadway that is available to high-occupancy vehicles and other exempt vehicles without charge; other vehicles are required to pay a variable fee that is adjusted in response to demand. Unlike toll roads, drivers have an option to use general purpose lanes, on which a fee is not charged. Express toll lanes, which are less
Trading basicsHisense
Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong, China. Television sets are one of its principal products. In the first quarter of 2026, Hisense accounted for 13% of global television shipments, behind Samsung and TCL, according to Counterpoint Research. Hisense also operates as an original equipment manuf
Trading basicsHKeToll
HKeToll (Chinese: 易通行) is a free-flow tolling system owned by the Transport Department in Hong Kong. It is operated by Autotoll Limited. The system has been gradually put into use in various government-owned tunnels in Hong Kong to replace traditional toll booths and Autotoll from May 2023 onward.
Trading basicsIBM banking equipment
IBM designed, manufactured and sold banking equipment such as branch teller terminals and automatic teller machines (ATMs) from the late 1960s until 1998 when they exited the banking hardware market by selling their ATM business to Diebold. The product families described here are listed in roughly chronological order.
Trading basicsIBM Retail Store Systems
This article describes IBM point of sale equipment from 1973 with the introduction of the IBM 3650 till 1986 with the introduction of the IBM 4680. IBM continued to announced new retail products until the sale of the IBM Retail Store Solutions business to Toshiba TEC, announced on 17 April 17 2012.
BankingIntermediary
An intermediary, also known as a middleman or go-between, is defined in various ways, according to context. In law or diplomacy, an intermediary is a third party who offers intermediation services between two parties. In trade or barter, an intermediary acts as a conduit for goods or services offered by a supplier to a consumer, which may include wholesalers, resellers, brokers, and vari
Trading basicsInternet branding
Internet branding (also referred to as online branding) is a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace. Branding is increasingly important with the advancements of the internet. Most businesses are exploring various online channels, which include search engine, social media, online press releases
Trading basicsList of electronic toll collection systems
This is a list of electronic toll collection systems in use on toll roads throughout the world.
Trading basicsLondon congestion charge
The London congestion charge is a fee charged on most cars and motor vehicles being driven within the Congestion Charge Zone (CCZ) in Central London between 7:00 am and 6:00 pm Monday to Friday, and between 12:00 noon and 6:00 pm Saturday and Sunday. Enforcement is primarily based on automatic number-plate recognition (ANPR).
Securities & exchangesMadhya Pradesh Stock Exchange
Madhya Pradesh Stock Exchange (MPSE) was a stock exchange located at Indore, Madhya Pradesh, India. It was a SEBI recognized Permanent Stock Exchange, until its de-recognition in 2015. Established in 1919, it was 3rd oldest stock exchange in India, and a leading stock exchange under outcry system.
BankingMagnetic ink character recognition
Magnetic ink character recognition code, known in short as MICR code, is a character recognition technology used mainly by the banking industry to streamline the processing and clearance of cheques and other documents. MICR encoding, called the MICR line, is at the bottom of cheques and other vouchers and typically includes the document-type indicator, bank code, bank account number, che
Payments & settlementMobile payments in China
China is one of the world's leaders in the adoption of mobile payments. Widespread adoption of mobile payments in China has facilitated the growth of e-commerce in China and growth in the retail banking sector.
Securities & exchangesMonroe Trout
Monroe Trout Jr. (born January 22, 1962) is a retired financial speculator and hedge fund manager, who was profiled in the 1992 book New Market Wizards by Jack D. Schwager. Trout's expertise is in quantitative analysis, with pattern recognition backed by statistical analysis. He subscribes to Ayn Rand's Objectivism.
Trading basicsMyHeritage
MyHeritage is an online genealogy company with web, mobile, and software products and services, founded in Israel in 2003. Users of the platform can obtain their family trees, upload and browse through photos, and search through over 19.9 billion historical records, among other features. In early 2021 it was acquired by Francisco Partners, an American private equity firm, for $600 millio
Securities & exchangesNovation
Novation, in contract law and business law, is the act of –
Trading basicsObservational techniques
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of th
FinanceOffshore trust
An offshore trust is a conventional trust that is formed under the laws of an offshore jurisdiction.
Trading basicsOpen road tolling
Open road tolling (ORT), also called all-electronic tolling, cashless tolling, or free-flow tolling, is the collection of tolls on toll roads without the use of tollbooths. An electronic toll collection system is usually used instead. The major advantage to ORT is that users are able to drive through the toll plaza at highway speeds without having to slow down to pay the toll. In some in
Trading basicsPromotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create
AssetsProof of personhood
Proof of personhood (PoP) is a means of resisting malicious attacks on peer-to-peer networks, particularly attacks that use multiple fake identities, otherwise known as a Sybil attack. Decentralized online platforms are particularly vulnerable to such attacks by their very nature, as notionally democratic and responsive to large voting blocks. In PoP, each unique human participant obtain
Trading basicsPsychological pricing
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price
Trading basicsPublicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
Trading basicsRebranding
Rebranding is a marketing strategy (often called relabeling) in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image
Trading basicsRoot Cause Analysis Solver Engine
Root Cause Analysis Solver Engine (informally RCASE) is a proprietary algorithm developed from research originally at the Warwick Manufacturing Group (WMG) at Warwick University. RCASE development commenced in 2003 to provide an automated version of root cause analysis, the method of problem solving that tries to identify the root causes of faults or problems. RCASE is now owned by the s
BankingRouting number (Canada)
A routing number is the term for bank codes in Canada. Routing numbers consist of eight numerical digits with a dash between the fifth and sixth digit for paper financial documents encoded with magnetic ink character recognition and nine numerical digits without dashes for electronic funds transfers. Routing numbers are regulated by Payments Canada, formerly known as the Canadian Payment
BankingRouting transit number
In the United States, an ABA routing transit number (ABA RTN) is a nine-digit code printed on the bottom of checks to identify the financial institution on which it was drawn. The American Bankers Association (ABA) developed the system in 1910 to facilitate the sorting, bundling, and delivering of paper checks to the drawer's (check writer's) bank for debit to the drawer's account.
Trading basicsSalik (road toll)
Salik (In Arabic: سالك meaning "clear and moving") is the name given to the electronic toll road system in Dubai, United Arab Emirates, which is based on RFID and ANPR technology, automatically deducting a fee when a vehicle passes under a toll gate. The Salik toll was launched by Dubai's Roads and Transport Authority (RTA) on 1 July 2007.
Payments & settlementSelf-checkout
Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that allow customers to complete their own transaction with a retailer without using a staffed checkout. When using SCOs, customers scan item barcodes before paying for their purchases without needing one-to-one staff assistance. Self-checkouts are used mainly in supermarkets, although
Trading basicsServices marketing
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
Trading basicsSex differences in social capital
Sex differences in social capital are debated differences between men and women's ability to achieve their aims through social constructs such as trust, norms and networks. Social capital is often seen as the missing link in development. Social networks facilitate access to resources and protect the commons, whilst co-operation makes markets work more efficiently. Social capital has been
Trading basicsSocial media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.
Trading basicsSocial media mining
Social media mining is the process of obtaining data from user-generated content on social media in order to extract actionable patterns, form conclusions about users, and act upon the information. Mining supports targeting advertising to users or academic research. The term is an analogy to the process of mining for minerals. Mining companies sift through raw ore to find the valuable mi
Trading basicsSpeech analytics
Speech analytics is the process of analyzing recorded calls to gather customer information to improve communication and future interaction. The process is primarily used by customer contact centers to extract information buried in client interactions with an enterprise. Although speech analytics includes elements of automatic speech recognition, it is known for analyzing the topic being
Trading basicsStagflation
Stagflation is the combination of high inflation, stagnant economic growth, and elevated unemployment. The term stagflation, a portmanteau of "stagnation" and "inflation", was popularized and probably coined by British politician Iain Macleod in the 1960s, during a period of economic distress in the United Kingdom. It gained broader recognition in the 1970s after a series of global econo
Trading basicsStockholm congestion tax
The Stockholm congestion tax (Swedish: Trängselskatt i Stockholm), also referred to as the Stockholm congestion charge, is a congestion pricing system implemented as a tax levied on most vehicles entering and exiting central Stockholm, Sweden. The congestion tax was implemented on a permanent basis on 1 August 2007, after a seven-month trial period between 3 January 2006 and 31 July 200
Trading basicsSustainability advertising
Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.
Trading basicsSVOX
SVOX is an embedded speech technology company founded in 2000 and headquartered in Zurich, Switzerland. SVOX was acquired by Nuance Communications in 2011. The company's products included Automated Speech Recognition (ASR), Text-to-Speech (TTS) and Speech Dialog systems, with customers mostly being manufacturers and system integrators in automotive and mobile device industries.
Trading basicsSymbolic capital
In sociology and anthropology, symbolic capital can be referred to as the resources available to an individual on the basis of honor, prestige or recognition, and serves as value that one holds within a culture. A war hero, for example, may have symbolic capital in the context of running for political office.
Trading basicsTouchpoint
In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.
StablecoinsUSD1: Brand, Token, and Reserve Information
USD1 is a US dollar stablecoin associated with the World Liberty Financial brand. This article introduces its positioning, mechanism, verification checklist, and common misconceptions.
StablecoinsUSDe: Ethena Synthetic Dollar
USDe is the synthetic dollar asset of the Ethena protocol. This article covers its positioning, mechanism, usage checklist, and common misconceptions.
Trading basicsVideo tolling
Video tolling (sometimes referred to as video billing, toll by plate, pay by mail, or pay by plate) is a form of electronic toll collection that uses video or still images of a vehicle's license plate to identify a vehicle liable to pay a road toll. The system dispenses with collection of road tolls using road-side cash or payment card methods, and may be used in conjunction with "all el
Trading basicsWorld Branding Forum
The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events. The forum's industry recognition programme is the World Branding Awards, which it organises annua