Industry WIKI

Account planning brings the consumer focus into advertising development process. The discipline and its tools and techniques help build unique directions, propositions, and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathizing with the target market and utilizing multiple types of data (primary, s

Advertiser-funded programming (AFP) is a recent term applied to a break away from the modern model of television funding in place since the early 1960s. Since that time, programmes have normally been funded by a broadcaster and they re-couped the money through selling advertising space around the content. This has worked fine for decades, but new technological advances have forced broadc

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. I

Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business pr

The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representations of" the lesbian, gay, bisexual and transgender (LGBTQ+) community in advertising. It hoped to affect the $1.1 trillion annual worldwide advertising market ($128 billion in the US alone). Its board announced its closure i

Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for

Cost per lead (CPL) is an online advertising pricing model in which advertisers pay for a defined lead, typically the contact information of a consumer who has expressed interest in the advertiser's product or service.

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the

The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing.

A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time.

Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research". Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. His ideas significantly influenced advert

False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim or statement, to promote the sale of property, goods or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments u

First Solution Money Transfer was a UK-based private limited company which provided a money transfer service, providing expatriates the facilities to transfer money back to their family in Bangladesh.

Galen Luther Stone (November 21, 1862 – December 26, 1926) was an American financier and philanthropist.

Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text, image or video ads via SMS, or banner advertisements that appear embedded in a mobile web site.

Naming rights are a form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typically for an agreed time. The term typically ranges from three to 20 years for properties such as multi-purpose arenas, performing arts venues, or sports fields. Longer terms are

The following outline is provided as an overview of and topical guide to advertising:

Marketing refers to the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management. The following outline provides an overview and topical guide to the subject:

Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of action

Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement.

Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Televisi

Michael Robert Hamilton Holmes à Court (27 July 1937 – 2 September 1990) was a South African-born Australian businessman who became Australia's first billionaire. He died suddenly of heart failure in 1990 at the age of 53.

Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. Advertisers can use users' demographic information, psychographics, and other data points to target their ads.

Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Amazon, Disney+, DSTv (South Africa), Netflix, STV, TAM Ireland, Think TV (Australia), thinktv (Canada), T

An upfront is a gathering at the start of important advertising sales periods, held by network and streaming executives and attended by major advertisers and the media. Where once the Upfronts were all about the television industry, it has expanded to include streaming platforms. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front