Industry WIKI

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned ma

A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as

Marketing communications (also known MC, marcom(s), marcomm(s) or just simply communications) refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communica

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and

Marketing failure is when a commercial marketing effort by a business fails to accomplish anything positive, or alternately when a commercial product is either totally or mostly rejected by its potential customers.

The marketing mix (4 Ps) is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These elements are sometimes sorted into the categories of product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools

Marketing mix modeling (MMM) is a statistical causal inference and forecasting methodology used to estimate the impact of various marketing tactics on product sales. MMMs use statistical models, such as multivariate regressions, and use sales and marketing time-series data. They are often used to optimize advertising mix and promotional tactics with respect to sales, revenue, or profit t

Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.

A marketing plan is a strategic document developed to achieve specific marketing objectives. It outlines a company's advertising and promotional activities for a defined period, describes the organization's current marketing position, and identifies the target market and marketing mix that will be used to achieve stated goals.

The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these elements are sequential and they match the m

Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.

Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

In finance, the Markowitz model ─ put forward by Harry Markowitz in 1952 ─ is a portfolio optimization model;

A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.

Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audien

McAfee Corp. ( MAK-ə-fee), formerly known as McAfee Associates, Inc. from 1987 to 1997 and 2004 to 2014, Network Associates Inc. from 1997 to 2004, and Intel Security Group from 2014 to 2017, is an American proprietary software company focused on online protection for consumers worldwide headquartered in San Jose, California.

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or market as well as who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages,

Medical debt refers to debt incurred by individuals due to health care costs and related expenses, such as an ambulance ride or the cost of visiting a doctor.

In economics, a menu cost is the cost incurred by a firm when changing its prices. The concept is one microeconomic explanation for the stickiness of prices in the macroeconomy, particularly emphasized by New Keynesian economists.

Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products.

Mergers and acquisitions in United Kingdom law refers to a body of law that covers companies, labour, and competition, which is engaged when firms restructure their affairs in the course of business.

Merton's portfolio problem is a problem in continuous-time finance and in particular intertemporal portfolio choice. An investor must choose how much to consume and must allocate their wealth between stocks and a risk-free asset so as to maximize expected utility. The problem was formulated and solved by Robert C. Merton in 1969 both for finite lifetimes and for the infinite case. Rese

The Mexican miracle (Spanish: Milagro mexicano) is a term used to refer to the country's inward-looking development strategy that produced sustained economic growth. It is considered to be a golden age in Mexico's economy in which the Mexican economy grew 6.8% each year. It was a stabilizing economic plan which caused an average growth of 6.8% and industrial production to increase by 8%

Microcredit is the extension of very small loans (microloans) to borrowers with limited access to traditional credit who typically do not have access to traditional banking services due to a lack of collateral, steady employment, and a verifiable credit history. The primary aim of microcredit is to support entrepreneurship, facilitate self-employment, and alleviate poverty, particularly

Microfinance is the provision of financial services to individuals and small businesses, particularly those with low incomes and limited access to conventional banking and related financial services. It encompasses services such as microcredit, savings, checking accounts, microinsurance, and payment systems.

Microsoft Points, introduced in November 2005 as Xbox Live Points, were a digital currency issued by Microsoft for use on its Xbox and Zune product lines. Points could be used to purchase video games and downloadable content from Xbox Live Marketplace, digital content such as music and videos on Zune Marketplace, along with content from Windows Live Gallery.

Midland Credit Management, Inc. is an American debt buyer and debt collection company headquartered in San Diego, California, and has offices throughout the United States as well as in India and Costa Rica. It is a wholly owned subsidiary of Encore Capital Group (Nasdaq: ECPG). It is one of the largest debt collectors in the United States.

Miguel Sidrauski (October 12, 1939 – September 1, 1968) was an Argentine economist who made important contributions to the theory of economic growth by developing a modified version of the Ramsey–Cass–Koopmans model to describe the effects of money on long-run growth. He also published an article on exchange rate determination. Sidrauski taught economics at Massachusetts Institute of T

"Military grade" (alternatively "military-grade" or "mil-spec") is a buzzword commonly used in marketing and advertising for consumer goods. It is generally used to describe an item or product that satisfies a United States Military Standard, usually MIL-STD-810 for stress testing; however, it is often used as a marketing ploy to describe a product that satisfies any military standard re

Milton Friedman ( ; July 31, 1912 – November 16, 2006) was an American economist and statistician who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory and the complexity of stabilization policy. With George Stigler, Friedman was among the intellectual leaders of the Chicago school of economics, a neoclassica

The Ministry of Finance (German: Bundesministerium für Finanzen) is the government ministry of Austria responsible for the collection of taxes and customs as well as the administration of fiscal and economic policy. It oversees the Revenue Service, the Revenue Service for Large Businesses, the Financial Police, and various other agencies.

The Ministry of Finance of Denmark (Danish: Finansministeriet) is a ministry in the Government of Denmark. Among other things, it is in charge of the government budget (subject to approval by the Danish parliament, Folketinget), paying government employees and improving efficiency in government administration. The current Finance Minister of Denmark is Nicolai Wammen.

The Ministry of Finance (財務省, Zaimu-shō) is one of the cabinet-level ministries of the Japanese government. The ministry was named the Ōkura-shō (大蔵省) until 2001. The Ministry is headed by the Minister of Finance (財務大臣, Zaimu-daijin), who is a member of the Cabinet and is typically chosen from members of the Diet by the Prime Minister.

The Ministry of Finance (Swedish: Finansdepartementet) is a Swedish government ministry responsible for matters relating to economic policy, the central government budget, taxes, banking, security and insurance, international economic work, central, regional and local government.

The Ministry of Science, ICT and Future Planning (MSIP; Korean: 미래창조과학부) was a ministry of the Government of South Korea. Its purpose is to set, manage, and evaluate science and technology policy, support scientific research and development, develop human resources, conduct R&D leading to the production and consumption of Atomic power, plan national informatization and information protec

The Ministry of the Budget (Swedish: Budgetdepartementet, B) was a ministry in Sweden established in 1976. The ministry was primarily responsible for budget regulation as well as the general administration and accounting of state funds, the state and municipal tax system. The ministry was headed by the minister for the budget. The ministry ceased to exist in 1982.

MintChip is a digital currency that provides the underlying system to facilitate the exchange of value between consumers and merchants in real-time. It was designed to reduce the cost and risk of financial transactions. This technology was created by the Royal Canadian Mint, backed by the Government of Canada and denominated in a variety of fiat currencies. The Royal Canadian Mint announ

The Miracle on the Han River (Korean: 한강의 기적) was the period of rapid economic growth in South Korea following the Korean War (1950–1953), during which South Korea transformed from an underdeveloped country into a highly developed country.

Mitel Networks Corporation is a Canadian telecommunications company. The company previously produced TDM PBX systems and applications, but after a change in ownership in 2001, now focuses almost entirely on Voice-over-IP (VoIP), unified communications, collaboration and contact center products. Mitel is headquartered in Ottawa, Ontario, Canada, with offices, partners and resellers worldw

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via Wireless technology." Some choose to think of mobile commerce as meaning "a retail outlet in your customer’s pocket."

Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.

Mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device. Instead of paying with cash, cheque, or credit card, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Altho

Moneris (formerly "Moneris Solutions") is a Canadian financial technology company that specializes in payment processing.

In economics, the monetary base (also base money, money base, high-powered money, reserve money, outside money, central bank money or, in the UK, narrow money) in a country is the total amount of money created by the central bank. This includes:

A monetary hawk, or hawk for short, is someone who advocates keeping inflation low as the top priority in monetary policy. In contrast, a monetary dove is someone who emphasizes other issues, especially low unemployment, over low inflation. The term monetary pigeon has been used to describe moderate or centrist viewpoints.

Monetary sovereignty is the power of the state to exercise exclusive legal control over its currency and monetary policy. This includes the authority to designate a country's legal tender, control the money supply, set interest rates, and regulate financial institutions. Monetary sovereignty is crucial for national sovereignty, economic independence, and policy autonomy.

A monetary system is a system where a government manages money in a country's economy. Modern monetary systems usually consist of a national treasury, a mint, central banks and commercial banks.

The monetary transmission mechanism is the process by which monetary policy decisions affect the broader macroeconomy through multiple channels including asset prices, money markets, and general economic conditions. Such decisions are implemented through various tools including interest rates, money supply, and central bank balance sheet operations to influence aggregate demand, inflatio

Monetary disequilibrium theory is a product of the monetarist school and is mainly represented in the works of Leland Yeager and Austrian macroeconomics. The basic concepts of monetary equilibrium and disequilibrium were, however, defined in terms of an individual's demand for cash balance by Mises (1912) in his Theory of Money and Credit.

The monetary/fiscal policy debate, otherwise known as the Ando–Modigliani/Friedman–Meiselman debate (or AM/FM debate from the main instigators' initials, and for this reason sometimes jokingly called the "radio stations debate"), was the exchange of viewpoints about the comparative efficiency of monetary policies and fiscal policies that originated with a work co-authored by Milton Fried

In economics, money illusion, or price illusion, is a cognitive bias where money is thought of in nominal, rather than real terms. In other words, the face value (nominal value) of money is mistaken for its purchasing power (real value) at a previous point in time. Viewing purchasing power as measured by the nominal value is false, as modern fiat currencies have no intrinsic value and th

The money market is a component of the economy that provides short-term funds. The money market deals in short-term loans, generally for a period of a year or less.

Money worship is a type of money disorder, with the core driver being the belief that acquiring more money will lead to greater happiness. Individuals with this disorder are obsessed with the idea that obtaining more money is necessary to make progress in life and simultaneously convinced that they will never have enough money to fulfill their needs or desires. Those afflicted with this

In finance, moneyness is the relative position of the current price (or future price) of an underlying asset (e.g., a stock) with respect to the strike price of a derivative, most commonly a call option or a put option. Moneyness is firstly a three-fold classification:

In microeconomics, a monopoly price is set by a monopoly. A monopoly occurs when a firm lacks any viable competition and is the sole producer of the industry's product. Because a monopoly faces no competition, it has absolute market power and can set a price above the firm's marginal cost.

In mathematical finance, a Monte Carlo option model uses Monte Carlo methods to calculate the value of an option with multiple sources of uncertainty or with complicated features. The first application to option pricing was by Phelim Boyle in 1977 (for European options). In 1996, M. Broadie and P. Glasserman showed how to price Asian options by Monte Carlo. An important development was

The Montreal Exchange (MX; French: Bourse de Montréal), formerly the Montreal Stock Exchange (MSE), is a derivatives exchange, located in Montreal, Quebec, Canada that trades futures contracts and options on equities, indices, currencies, ETFs, energy and interest rates. Since 1965, it has been located in the Tour de la Bourse (Stock Exchange Tower), Montreal's third-tallest building. I

In economics, a moral hazard is a situation where an economic actor has an incentive to increase its exposure to risk because it will not bear the full costs associated with that risk. For example, when a corporation is insured, it may take on higher risk knowing that its insurance will pay the associated costs. A moral hazard may occur where the actions of the risk-taking party change t

A mortgage broker acts as an intermediary who brokers mortgage loans on behalf of individuals or businesses. Traditionally, banks and other lending institutions have sold their own products. As markets for mortgages have become more competitive, however, the role of the mortgage broker has become more popular. In many developed mortgage markets today, (especially in the United States, Ca

Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products as the average customer. The company provide these customers with advice and guidance to establish a more personal relationship.

MotoGP Sports Entertainment Group is the commercial rights' holder for the motorcycling sport of Grand Prix racing.

Mr. Money Mustache is the website and pseudonym of Canadian-born blogger Peter Adeney. Adeney retired from his job as a software engineer in 2005 at age 30 by spending only a small percentage of his annual salary and consistently investing the remainder, primarily in stock market index funds.

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a binary compensation commission

A mutual insurance company is an insurance company that is people centric, jointly owned and democratically controlled by its policyholders. It is a form of consumers' co-operative that as of 2013 accounted for 27.3% of the global insurance market helping protect 915 million policy holders globally. From a financial perspective, surpluses that are experienced by the mutual are either ret

Mystery shopping is a market research method in which a researcher poses as a customer, prospect or user to observe and report on the quality of a sales, service, compliance or customer-experience process, or on job performance. It may be used to assess a company’s own operations, competitors’ operations, or market practices more broadly. The Market Research Society adds that mystery sho

Nacha, originally the National Automated Clearinghouse Association, manages the ACH Network, the backbone for the electronic movement of money and data in the United States, and is an association for the payments industry. The ACH Network serves as a network for direct consumer, business, and government payments, and annually facilitates billions of payments such as Direct Deposit and Di

A naked option or uncovered option is an options strategy where the options contract writer (i.e., the seller) does not hold the underlying asset to cover the contract in case of assignment (like in a covered option). Nor does the seller hold any option of the same class on the same underlying asset that could protect against potential losses (like in an options spread). A naked option i

National Association of Personal Financial Advisors (NAPFA) is an American financial planning trade organization created in 1983 to expand the use of fee-only financial advisors by individual consumers. NAPFA established the first set of professional standards for fee-only financial advisors and has updated them to reflect changes in industry practices.

The National Bank of Panama (Spanish: Banco Nacional de Panamá, BNP) is one of two Panamanian government-owned banks. As of January 2009, it held deposits of about US$5 billion. The other government-owned bank is Caja de Ahorros de Panamá (Savings Bank of Panama), with about US$1 billion in total deposits.

The national debt of Turkey is the entire stock of direct, fixed-term, contractual, financial obligations of the state of the Republic of Turkey that are outstanding on a particular date.

In economics, a country's national saving is the sum of private and public saving. It equals a nation's income minus consumption and the government spending.

The National Treasury is one of the departments of the South African government. The Treasury manages national economic policy, prepares the South African government's annual budget and manages the government's finances.

Natural capital is the world's stock of natural resources, which includes geology, soils, air, water and all living organisms. Some natural capital assets provide people with free goods and services, often called ecosystem services. All of these underpin our economy and society, and thus make human life possible.

Natural gas prices, as with other commodity prices, are mainly driven by supply and demand fundamentals. However, natural gas prices may also be linked to the price of crude oil and petroleum products, especially in continental Europe. Natural gas prices in the US had historically followed oil prices, but in the recent years, it has decoupled from oil and is now trending somewhat with c

Negative equity is a deficit of owner's equity, occurring when the value of an asset used to secure a loan is less than the outstanding balance on the loan. In the United States, assets (particularly real estate, whose loans are mortgages) with negative equity are often referred to as being "underwater", and loans and borrowers with negative equity are said to be "upside down".

Net metering (or net energy metering, NEM) is an electricity billing mechanism that allows consumers who generate some or all of their own electricity to use that electricity at any time, instead of when it is generated. This is particularly important with renewable energy sources like wind and solar, which are non-dispatchable (when not coupled to storage). Monthly net metering allows c

Net volatility refers to the volatility implied by the price of an option spread trade involving two or more options. Essentially, it is the volatility at which the theoretical value of the spread trade matches the price quoted in the market, or, in other words, the implied volatility of the spread.

The Netherlands Antillean guilder (Dutch: gulden; Papiamento: florin) was the currency of the Netherlands Antilles, and later of Curaçao and Sint Maarten, which until 2010 formed the Netherlands Antilles along with Bonaire, Saba, and Sint Eustatius. It was subdivided into 100 cents (Dutch plural: centen). The guilder was replaced on 1 January 2011 on the islands of Bonaire, Saba and Sint

Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real

Neutrality of money is the idea that a change in the money supply affects only nominal variables in the economy such as prices, wages, and exchange rates, with no effect on real variables, like employment, real GDP, and real consumption. Neutrality of money is an important idea in classical economics and is related to the classical dichotomy. It implies that the central bank does not aff

The New Payments Platform (NPP), owned and operated by New Payments Platform Australia Ltd (NPPA) is a national industry-wide real-time payments platform for Australia. As of April 2025, there are over 25 million registered PayIDs.

The New York City Department of Finance (DOF) is the revenue service, taxation agency and recorder of deeds of the government of New York City. Its Parking Violations Bureau is an administrative court that adjudicates parking violations, while its Sheriff's Office is the city's primary civil law enforcement agency. Thr current commissioner is Richard Lee, appointed by NYC Mayor Zohran Ma

NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is an American marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023.

Nium is a Singapore-headquartered cross-border payments company. Initially founded by Prajit Nanu and Michael Bermingham, and launched as a consumer-remittance platform Instarem in 2014. In 2016, the company introduced its B2B payments platform and rebranded as Nium in 2019, subsequently elevating Pratik Gandhi to co-founder in 2021. However, Gandhi left Nium in October 2023, around the

A non-performing loan (NPL) or non-performing asset (NPA) is a bank loan that is subject to late repayment or is unlikely to be repaid by the borrower in full. Non-performing loans represent a major challenge for the banking sector, as they reduce profitability. They are often claimed to prevent banks from lending more to businesses and consumers, which in turn slows economic growth, alt

Norwegian Cruise Line (NCL) is an American cruise line founded in Norway in 1966. The company's headquarters are in Miami-Dade County, Florida, and incorporated in the Bahamas. It is the fourth-largest cruise line in the world by passengers, controlling about 8.6% of the total worldwide share of the cruise market by passengers as of 2021. It is wholly owned by parent company Norwegian Cr

In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of th

Obsolescence is the process of becoming antiquated, out of date, old-fashioned, no longer in general use, no longer useful, or superseded by innovation, or the condition of being in such a state. When used in a biological sense, it means imperfect or rudimentary when compared with the corresponding part of other organisms. The international standard IEC 62402:2019 Obsolescence Managemen

In international law, odious debt, also known as illegitimate debt, is a legal theory that says that the national debt incurred by a despotic regime should not be enforceable. Such debts are, thus, considered by this doctrine to be personal debts of the government that incurred them and not debts of the state. In some respects, the concept is analogous to the invalidity of contracts sign

The OECD Guidelines for Multinational Enterprises on Responsible Business Conduct are recommendations on responsible business conduct addressed by governments to multinational enterprises operating in or from the 52 adhering countries. The Guidelines provide non-binding principles and standards for responsible business conduct in a global context that are consistent with applicable laws

Office of Fair Trading v Abbey National plc and Others [2009] UKSC 6 is a judicial decision of the United Kingdom Supreme Court relating to bank charges in the United Kingdom, with reference to the situation where a bank account holder goes into unplanned overdraft.

The Office of the Superintendent of Financial Institutions (OSFI; French: Bureau du surintendant des institutions financières, BSIF) is an independent agency of the Government of Canada reporting to the Minister of Finance created "to contribute to public confidence in the Canadian financial system". It is the sole regulator of banks, and the primary regulator of insurance companies, tru

The official cash rate (OCR) is the term used in Australia and New Zealand for the bank rate and is the rate of interest which the central bank charges on overnight loans between commercial banks. This allows the Reserve Bank of Australia and the Reserve Bank of New Zealand to adjust the interest rates that apply in each country's economy. The OCR cannot be changed by transactions betwee

Offshoring is the relocation of a business process from one country to another—typically an operational process, such as manufacturing, or supporting processes, such as accounting. Usually this refers to a company business, although state governments may also employ offshoring. More recently, technical and administrative services have been offshored.

On-hold messaging is a service used by businesses and organizations to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketing, on-hold messaging is a specialist area of marketing and branding.

Online shopping is a form of electronic commerce which allows consumers to buy goods or services directly from a seller over the Internet using a web browser or a mobile app. Consumers generally find a product of interest by visiting a retailer's website specifically. They may also search among alternative vendors using a shopping search engine, which displays the same product's availab

Online ticket brokering is the resale of tickets through a web-based ticket brokering service or online ticket exchanges. Prices on ticket brokering websites are determined by demand, availability, and the ticket reseller. Tickets sold through an online ticket brokering service may or may not be authorized by the official seller.

Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns (behavioral analysis) and optimizing viewing experience (quality of service analysis).

An online wallet is a software or web service that allows users to store and control their online shopping information, such as logins, passwords, shipping address and credit card details. It also provides a method for consumers to purchase products from online retailers.