XPayIndustry WIKIBack to home
XPAY KNOWLEDGE

Industry WIKI

Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Finance

ISO 15022

ISO 15022 is an ISO standard for securities messaging used in transactions between financial institutions. Participants in the financial industry need a common representation of the financial transactions they perform and this standard defines general message schema, which in turn are used by organizations to define messages in a complete and unambiguous way. This results in efficiency,

Trading basics

ISO 20022

ISO 20022 is an ISO standard for electronic data interchange between financial institutions. It describes a metadata repository containing descriptions of messages and business processes, and a maintenance process for the repository content. The standard covers financial information transferred between financial institutions that includes payment transactions, securities trading and sett

Finance

ISO 4217

ISO 4217 is a standard published by the International Organization for Standardization (ISO) that defines alpha codes and numeric codes for the representation of currencies, and provides information about the relationships between currencies and their minor units. This data is published in three tables:

Payments & settlement

ISO 8583

ISO 8583 is an international standard for financial transaction card originated interchange messaging. It is the International Organization for Standardization standard for systems that exchange electronic transactions initiated by cardholders using payment cards.

Finance

ISO 9362

ISO 9362 is an international standard for Business Identifier Codes (BIC), a unique identifier for business institutions, approved by the International Organization for Standardization (ISO). BIC is also known as SWIFT-BIC, SWIFT ID, or SWIFT code, after the Society for Worldwide Interbank Financial Telecommunication (SWIFT), which is designated by ISO as the BIC registration authority.

Finance

ISO 9564

ISO 9564 is an international standard for personal identification number (PIN) management and security in financial services.

Securities & exchanges

Israel Bonds

Israel Bonds, the commonly known name of Development Corporation for Israel (DCI), is the U.S. underwriter of debt securities issued by the State of Israel. DCI is headquartered in New York City and is a broker-dealer and member of the Financial Industry Regulatory Authority (FINRA). Dan Naveh is president and CEO.

Finance

Israel Securities Authority

The Israel Securities Authority (ISA; Hebrew: רשות ניירות ערך) is the national securities regulator of Israel. Established by law in 1968, the Israel Securities Authority sees its mandate as a way to ensure an efficient capital market based on transparency and fairness. The ISA works to fight against securities fraud, insider trading, questionable accounting practices and other activitie

Securities & exchanges

James O'Shaughnessy (investor)

James Patrick O'Shaughnessy (born May 24, 1960) is an American investor and venture capitalist, who is the CEO of O'Shaughnessy Ventures. He is the founder of O'Shaughnessy Asset Management, LLC, an asset management firm that Franklin Templeton later acquired.

Securities & exchanges

Jerry Markham

Jerry W. Markham is a professor at the Florida International University College of Law, and a legal scholar on business organizations and securities regulation in the United States. He has been quoted or cited as an expert on the regulation of financial and commodities markets in a wide variety of news sources, and his three-volume collection, A Financial History of the United States, ha

Payments & settlement

JPay

JPay is a privately held information technology and financial services provider focused on serving the United States prison system. With headquarters in Miramar, Florida, the company contracts with state, county, and federal prisons and jails to provide technologies and services including money transfer, email, video visitation and parole and probation payments to approximately 1.5 mill

Trading basics

La Caldera (NFT collection)

La Caldera is a non-fungible token (NFT) collection created by Colombian singer-songwriter Shakira and Australian graphic designer BossLogic released on 21 September 2021. The collection consists of four pieces named "Zenith", "Caloris", "Watch, Don't Touch", and "Save Me from Myself". Each piece features music by Shakira and animated, digitally altered pictures of Shakira in the fantasy

Networks

LBRY

LBRY (pronounced "library") is a blockchain-based file-sharing and payment network that is primarily used for social networks and video platforms.

Finance

Legal Entity Identifier

The Legal Entity Identifier (LEI) is a unique global identifier for legal entities participating in financial transactions. Also known as an LEI code or LEI number, its purpose is to help identify legal entities on a globally accessible database. Legal entities are organizations such as companies or government entities that participate in financial transactions. An individual person may

Trading basics

Lifestyle brand

A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and othe

Trading basics

Livestream shopping

Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, often in collaboration with influencers.

Trading basics

Locals casino

A locals casino is a casino designed primarily to attract residents of the area in which it was built rather than tourists or vacationers. The term is most commonly associated with casinos in Nevada, United States, to distinguish them from casinos that target mostly tourists in a central area. Locals casinos tend to operate under slightly different business models than those frequented b

Trading basics

Loss leader

A loss leader (also leader) is a product sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy. The loss leader is offered at a price below its minimum profit margin, not necessarily below cost.

Trading basics

Luminate (company)

Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. It was established in 2020 as a joint venture, by Nielsen Music, Alpha Data (formerly BuzzAngle Music), and Variety Business Intelligence (formerly TVtracker).

Trading basics

Macromarketing

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide wha

Banking

Magnetic ink character recognition

Magnetic ink character recognition code, known in short as MICR code, is a character recognition technology used mainly by the banking industry to streamline the processing and clearance of cheques and other documents. MICR encoding, called the MICR line, is at the bottom of cheques and other vouchers and typically includes the document-type indicator, bank code, bank account number, che

Finance

Market Identifier Code

The Market Identifier Code (MIC) (ISO 10383) is a unique identification code used to identify securities trading exchanges, regulated and non-regulated trading markets. The MIC is a four alphanumeric character code, and is defined in ISO 10383 by the International Organization for Standardization (ISO). For example, the US NASDAQ market is identified by MIC XNAS.

Trading basics

Martin Chuzzlewit (1964 TV series)

Martin Chuzzlewit is a British television series which first aired on the BBC in 1964. It is based on the novel Martin Chuzzlewit by Charles Dickens.

Securities & exchanges

Martin Zweig

Martin Edward Zweig (July 2, 1942 – February 18, 2013) was an American stock investor, investment adviser, and financial analyst.

Trading basics

Mass media

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.

Trading basics

Media manipulation

Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advances the interests and agendas of perpetrators of such campaigns.

Trading basics

Mega event advertising

Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve

Trading basics

Metacafe

Metacafe was an Israeli video-sharing website, launched in July 2003. During the mid-2000s it was one of the largest video-sharing websites, though it eventually began to be superseded by YouTube, Vimeo and Dailymotion. On 28 August 2021, Metacafe's website and social profiles became inactive.

Fiat currencies

Microsoft Points

Microsoft Points, introduced in November 2005 as Xbox Live Points, were a digital currency issued by Microsoft for use on its Xbox and Zune product lines. Points could be used to purchase video games and downloadable content from Xbox Live Marketplace, digital content such as music and videos on Zune Marketplace, along with content from Windows Live Gallery.

Payments & settlement

Microtransaction

A microtransaction (MTX) video game business model is one where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as c

Trading basics

Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text, image or video ads via SMS, or banner advertisements that appear embedded in a mobile web site.

Trading basics

Mobile location analytics

Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.

Banking

Murābaḥa

Murābaḥa (Arabic: مرابحة, derived from ribh Arabic: ربح, meaning profit) was originally a term of fiqh (Islamic jurisprudence) for a sales contract where the buyer and seller agree on the markup (profit) or "cost-plus" price for the item(s) being sold. In recent decades it has become a term for a very common form of Islamic (i.e., "shariah-compliant") financing, where the price is marked

Finance

Naoki Hanzawa

Naoki Hanzawa (Japanese: 半沢直樹, Hepburn: Hanzawa Naoki) is a 2013 and 2020 Japanese television series by Japanese broadcaster TBS based on the Hanzawa Naoki series of novels by Jun Ikeido. It follows the story of Naoki Hanzawa, a banker working for the largest bank in Japan, Tokyo Chuo Bank. He faces numerous obstacles from upper management as he climbs his way up the ranks. The show expl

Trading basics

Native advertising

Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word native refers to the coherence of the content

Trading basics

NielsenIQ

NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is an American marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023.

Trading basics

Nintendo marketing

The video game developer and publisher Nintendo has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions.

Trading basics

Nintendo of America Inc. v. U.S. Department of the Treasury

Nintendo of America Inc. v. U.S. Department of the Treasury, et al. is a pending legal case filed by Nintendo of America against multiple agencies and officials of the U.S. federal government on March 6, 2026. The complaint was filed in the United States Court of International Trade, seeking a "prompt refund, with interest" of tariffs paid under executive orders issued by President Donal

Networks

Non-fungible token

A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity. They typically contain references to digital files such as artworks, photos, videos, and audio. Because NFTs are uniquely identifiable, they differ from cryptocurrencies (which are fungible, hence the name non-fungible token), and as a result they

Trading basics

Nookazon

Nookazon () is a fan-made website that allows players of the 2020 video game Animal Crossing: New Horizons to trade and sell items in-game using their services. The website is named after Amazon, although it more closely resembles Craigslist and eBay.

Trading basics

Obsolescence

Obsolescence is the process of becoming antiquated, out of date, old-fashioned, no longer in general use, no longer useful, or superseded by innovation, or the condition of being in such a state. When used in a biological sense, it means imperfect or rudimentary when compared with the corresponding part of other organisms. The international standard IEC 62402:2019 Obsolescence Managemen

Networks

Odysee

Odysee is an American video hosting platform which uses a combination of decentralized servers and the LBRY blockchain. The service was created in December 2020. The site is based on a broad interpretation of the concept of freedom of speech.

Networks

Olympics Go! Paris 2024

Olympics Go! Paris 2024 (stylized as Olympics GO! Paris 2024) is a 2024 city-building and sports video game published by nWay and officially licensed with the International Olympic Committee (IOC) to coincide with the 2024 Summer Olympics.

Trading basics

Online video analytics

Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns (behavioral analysis) and optimizing viewing experience (quality of service analysis).

Trading basics

Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:

Trading basics

Panel discussion

A panel discussion, or simply a panel, involves a group of people gathered to discuss a topic in front of an audience, typically at scientific, business, or academic conferences, fan conventions, and on television shows.

Trading basics

Patch Media

Patch Media operates Patch.com, an American local news and information platform, based in Manhattan. It is primarily owned by Hale Global. Patch is operated by Planck, LLC, doing business as Patch Media.

Finance

Pawnbroker

A pawnbroker is an individual who offers secured loans to people by taking items of personal property as collateral. A pawnbrokering entity is called a pawnshop or pawnbrokerage. While many items can be pawned, pawnshops typically accept jewelry, musical instruments, coins, gold, silver and firearms. Home-audio equipment, computers, video-game systems, televisions, cameras, and power t

Trading basics

Pay per sale

Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of action

Networks

Perfect (2018 film)

Perfect is a 2018 American science fiction thriller film directed by Eddie Alcazar in his feature length debut. The film stars Garrett Wareing as a young man who is sent to a clinic in hopes of relieving his mental troubles by altering his characteristics.

Trading basics

Personal income

In economics, personal income refers to the total earnings of an individual from various sources such as wages, investment ventures, and other sources of income. It encompasses all the products and money received by an individual.

Securities & exchanges

Peter Thiel

Peter Andreas Thiel ( ; born 11 October 1967) is a German-American entrepreneur, venture capitalist, and conservative political activist. A co-founder of PayPal, Palantir Technologies and Founders Fund, he was also the first outside investor in Facebook. As of October 2026, Forbes estimated Thiel's net worth at US$37.7 billion.

Trading basics

Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Westlake, Texas. As of July 2018, it uses more than 1,400 subj

Trading basics

Popcat

Popcat is an Internet meme originating in October 2020, in a series of videos which showcase two images of a domestic short-haired cat named 'Oatmeal', where one image has its mouth closed and the other has its mouth open, with the second image being edited to give its mouth an 'O' shape. The meme was later created into a popular game. It has since also been made into a widely available

Trading basics

Postmodern brand

In response to shifts in consumer behavior and conditions brought on by postmodernism, many companies changed their marketing approach to address and create more nimble, immersive experience and customer engagements. Postmodern branding are practices of personifying a brand based on a core set of traits. Postmodern branding behaviors understand and leverage technology, space, and mindset

Trading basics

Pre-order

A pre-order is an order placed for an item that has not yet been released. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity. Companies then had the idea to allow customers to reserve their personal copy before its release, which has been a huge success.

Trading basics

Q-commerce

Q-commerce, also referred to as quick commerce, is a type of e-commerce where emphasis is on quick deliveries, typically in less than an hour. Q-commerce originally started with food delivery and it still represents the largest chunk of the business. It has quickly expanded to other categories particularly for grocery delivery, medicines, gifts, and apparel.

Trading basics

Questionnaire construction

Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.

Trading basics

Razor-and-blades model

The razor-and-blades business model is a business model in which one article is sold at a low price or even given away in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing, which do not depend on complementary products or services. Common examples of the razor-and-blades model include inkj

Trading basics

Record sales

Record sales or music sales are activities related to selling music recordings (albums, singles, or music videos) through physical record shops or digital music stores. Record sales reached their peak in 1999, when 600 million people spent an average of $64 on records, achieving $40 billion in sales of recorded music.

Trading basics

Recruitment marketing

Recruitment marketing refers to the inbound strategies and tactics an organization uses to find, attract, engage, and nurture talent before they apply for a job, also called the pre-applicant phase of talent acquisition. It is the practice of promoting the benefits and value of working for an employer in order to recruit talent. It is analogous in many ways to corporate marketing, and

Trading basics

Referral marketing

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers. Unlike pure word-of-mouth strategies—where customers independently share information without company involvement or ability to track—referral marketing actively incentivizes and rewards existing customers for re

Assets

Regulation of cryptocurrency

The regulation of cryptocurrency constitutes regulatory, legal and political actions taken by various governments to regulate and oversee the development and adoption of bitcoin, cryptocurrencies and blockchain technologies. Restrictions on cryptocurrency have been motivated by concerns regarding financial stability, consumer protection, national security, and enforcing laws against mon

Trading basics

Reply marketing

Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Televisi

Trading basics

Ronald Perelman

Ronald Owen Perelman (; born January 1, 1943) is an American banker, businessman, investor, and philanthropist. MacAndrews & Forbes Incorporated, his company, has invested in companies with interests in groceries, cigars, licorice, makeup, cars, photography, television, camping supplies, security, gaming, jewelry, banks, and comic book publishing. Perelman holds significant shares in com

Finance

Saaho

Saaho (transl. May Victory be Yours) is a 2019 Indian action thriller film written and directed by Sujeeth and produced by UV Creations and T-Series. Filmed simultaneously in Telugu and Hindi, it features Prabhas (in his Hindi film debut) in the titular role, alongside an ensemble cast of Shraddha Kapoor, Chunky Panday, Jackie Shroff, Arun Vijay, Neil Nitin Mukesh, Lal, Tinnu Anand, Mur

Banking

Sarkaru Vaari Paata

Sarkaru Vaari Paata (transl. Government song) is a 2022 Indian Telugu-language action comedy drama film written and directed by Parasuram. It is produced by Mythri Movie Makers, 14 Reels Plus and G. Mahesh Babu Entertainment and stars Mahesh Babu, Keerthy Suresh and Samuthirakani in lead roles. The film follows a conflict between Mahi, a financier and MP named Rajendranath, after his dau

Finance

SAS Institute

SAS Institute Inc. (dba SAS ) is an American multinational developer of analytics and artificial intelligence software based in Cary, North Carolina. SAS develops and markets a suite of analytics software (also called SAS), which helps access, manage, analyze and report on data to aid in decision-making.

Trading basics

Search engine optimization

Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising. SEO applies to multiple search formats, including web, image, video, news, academic, and vertic

Trading basics

Season ticket

A season ticket or season pass is a ticket valid for multiple events, typically providing access to an entire season of games or performances at a specific venue or within a particular activity, such as sports matches or public transportation services. Season tickets are commonly issued by sports organizations, theaters, and transit authorities to ensure customers have secured access for

Networks

Snaky Cat

Snaky Cat is an .io battle royale mobile game developed by Appxplore (iCandy) and released on 4 February 2025. The game follows the Snake formula, where players must eat doughnuts to get bigger. Snaky Cat is a blockchain game, with its Web3 elements developed by Animoca Brands.

Trading basics

Social pull marketing

The business terms push and pull originated in the logistic and supply chain management, but are also widely used in marketing.

Payments & settlement

Softcard

JVL Ventures, LLC d/b/a Softcard (formerly Isis Mobile Wallet), was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first annou

Trading basics

Special edition

The terms special edition (SE) and limited edition (LE), and variants such as deluxe edition, collector's edition, expanded edition, or nth anniversary edition, are used as a marketing incentive for various kinds of products. The concept originated with published works related to the arts, such as books, prints, music, films, and video games, but now includes clothing, cars, alcohol, fas

Trading basics

SunPass

SunPass is an electronic toll collection system within the state of Florida, United States. It was created in 1999 by the Florida Department of Transportation's (FDOT's) Office of Toll Operations, which operates as a division of Florida's Turnpike Enterprise (FTE). The system utilizes windshield-mounted RFID transponders manufactured by TransCore and lane equipment designed by companies

Trading basics

Talpa TV

Talpa Video (formerly SBS Broadcasting B.V. and Talpa TV) is a Dutch commercial broadcasting company owned by John de Mol's Talpa Network.

Payments & settlement

Tez (software)

Tez was a mobile payments service by Google, targeted at users in India, later folded into the new Google Pay app on 28 August 2018. It operated atop the Unified Payments Interface, developed by the National Payments Corporation of India. The product was created as part of Google's Next Billion Users initiative led by Caesar Sengupta, former vice president and general manager, Payments &

Trading basics

The Best Job in the World (advertising)

In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a "Caretaker of the Islands" to "house-sit" the islands of the Great Barrier Reef for half a year, based on Hamilton Island.

Finance

The Crash (2017 film)

The Crash is an American thriller film, written and directed by Aram Rappaport and produced by Aaron Becker, Isaac La Mell, Kristi Gescheidler, Atit Shah, Hilary Shor, and Peter Shuldiner. The film stars Minnie Driver, Frank Grillo, Dianna Agron, AnnaSophia Robb, Maggie Q, Mary McCormack, Ed Westwick, Christopher McDonald, and John Leguizamo.

Finance

The Economist Group

The Economist Newspaper Limited (commonly the Economist Group) is a British media company headquartered in London, England. It is best known as publisher of The Economist newspaper and its sister lifestyle magazine, 1843. The Economist Group specialises in international business and world affairs information. Its principal activities are in print and digital media as well as in conferenc

Banking

The Mask (1994 film)

The Mask is a 1994 slapstick superhero American comedy film loosely based on the 1991 comic book series by John Arcudi and Doug Mahnke. Directed by Chuck Russell and written by Mike Werb, the film stars Jim Carrey in the title role, along with Peter Riegert, Peter Greene, Amy Yasbeck, Richard Jeni, and Cameron Diaz. The plot follows Stanley Ipkiss (Carrey), a hapless and timid bank telle

Finance

The Points Guy

The Points Guy (TPG) is an American travel website and blog that produces sponsored news and stories on travel, means of accumulating and using airline points and miles, and credit cards (in particular, credit card reviews). The site was founded in 2010 and was initially a blog written by founder Brian Kelly. By 2017, the site employed 20 full-time staff in addition to 50 freelance contr

Networks

The Sandbox (company)

TSB Gaming (formerly known as Pixowl), doing business and commonly known as The Sandbox, is a metaverse platform developer. Founded in 2011, the company is now a subsidiary of the Hong Kong-based Animoca Brands. The company's chief product is The Sandbox, a 3D blockchain game platform released in 2021 as a sequel to the 2D world-building mobile game developed by the company in 2012.

Finance

The Wangs vs. the World

The Wangs vs. the World is the debut comic novel by Jade Chang, published in 2016. The novel chronicles the cross-country road trip of Chinese/Taiwanese immigrant Charles Wang and his family to his eldest daughter's house after Wang's bankruptcy during the 2008 financial crisis. As common to immigrant families, dialogue between family members is conducted in a mix of the adopted country'

Trading basics

Tie-in

A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, website, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility.

Trading basics

Tiered Internet service

Tiered service structures allow users to select from a small set of tiers at progressively increasing price points to receive the product or products best suited to their needs. Such systems are frequently seen in the telecommunications field, specifically when it comes to wireless service, digital and cable television options, and broadband internet access.

Trading basics

TikTok Shop

TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. Daily sales averaged approximately US$7 million in October 2023.As of October 2026, it has been estimated that 54 m

Networks

Tom Clancy's Ghost Recon Breakpoint

Tom Clancy's Ghost Recon Breakpoint is an online tactical shooter video game developed by Ubisoft Paris and published by Ubisoft. The game was released worldwide on 4 October 2019 for PlayStation 4, Windows, and Xbox One, and on 18 December 2019 for Stadia. The game is the eleventh installment in the Tom Clancy's Ghost Recon franchise and is a narrative sequel to the 2017 video game Tom

Trading basics

Transcreation

Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it doe

Trading basics

Upfront (advertising)

An upfront is a gathering at the start of important advertising sales periods, held by network and streaming executives and attended by major advertisers and the media. Where once the Upfronts were all about the television industry, it has expanded to include streaming platforms. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front

Trading basics

User research

User research is the investigation to understand user behaviors, needs and motivations through interviews, surveys, usability evaluations and other forms of feedback methodologies. It is used to understand how people interact with products and evaluate whether design solutions meet their needs. This field of research aims at improving the user experience (UX) of products, services, or p

Trading basics

Values scale

Values scales are psychological inventories used to determine the values that people endorse in their lives. They facilitate the understanding of both work and general values that individuals uphold. In addition, they assess the importance of each value in people's lives and how the individual strives toward fulfillment through work and other life roles, such as parenting. Most scales

Trading basics

Vendor lock-in

In economics, vendor lock-in, also known as proprietary lock-in or customer lock‑in, makes a customer dependent on a vendor for products, unable to use another vendor without substantial switching costs.

Trading basics

Veoh

Veoh () was an American video-sharing website, created in September 2005 by Dmitry Shapiro and Ted Dunning.

Trading basics

Video tolling

Video tolling (sometimes referred to as video billing, toll by plate, pay by mail, or pay by plate) is a form of electronic toll collection that uses video or still images of a vehicle's license plate to identify a vehicle liable to pay a road toll. The system dispenses with collection of road tolls using road-side cash or payment card methods, and may be used in conjunction with "all el

Trading basics

Viral marketing

Viral marketing is a business strategy that uses existing social networks to promote a product or service on social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile

Payments & settlement

Virtual goods

Virtual goods are non-physical objects and money purchased for use in online communities or online games. Digital goods, on the other hand, may be a broader category including digital books, music, and movies. Virtual goods are a subclass of intangible goods.

Trading basics

Wanghong economy

The wanghong economy refers to the Chinese digital economy based on influencer marketing through social media platforms. Wanghong (Chinese: 网红; pinyin: wǎnghóng; lit. 'internet fame') is the Chinese term for internet celebrity. Chinese wanghong celebrities attract the attention of internet users, which can translate into profit through e-commerce and online advertising.

Trading basics

Wometco Home Theater

Wometco Home Theater (WHT) was an early pay television service in the New York City area that was owned by Miami-based Wometco Enterprises, which owned several major network affiliates in mid-sized media markets and its flagship WTVJ in Miami (then a CBS affiliate on channel 4, now an NBC owned-and-operated station on channel 6). The signals were broadcast beginning in August 1977 on WWH

Trading basics

Xsolla

Xsolla is an American financial technology company that makes payment software for video games. It was founded in 2005 in Perm, Russia, by Aleksandr Agapitov. As of 2022, it had 500 employees. The company's core product is Pay Station, a suite of tools for integrating payment systems. It can be used to accept more than 1000+ payment types in more than 200 countries. Xsolla software was u