# Naranja X

Canonical: https://web4.xpay.bi/en/wiki/wp-en-78052054/

Language: en

Published: 2026-10-30T19:04:43.083Z

Updated: 2026-10-30T19:04:43.083Z

Naranja X (NX; formerly known as Tarjeta Naranja) is an Argentine fintech company with headquarters in Córdoba and Buenos Aires. Founded in 1985, Naranja X offers a wide range of financial services, including loans, credit cards, and other financial products within its ecosystem.

## Key facts

## Overview

Naranja X (NX; formerly known as Tarjeta Naranja) is an Argentine fintech company with headquarters in Córdoba and Buenos Aires. Founded in 1985, Naranja X offers a wide range of financial services, including loans, credit cards, and other financial products within its ecosystem.

## History

Founded in 1985, Tarjeta Naranja started in Córdoba with the goal of providing in-house financing to customers of the Salto 96 sports store, created by entrepreneurs and physical education teachers David Ruda and Gerardo Asrin. Gerardo Asrin died in 2017. In 1995, Banco Galicia became a shareholder, acquiring 49% of the shares, which drove Tarjeta Naranja's expansion across Argentina and the introduction of new financial services and plans. This support quickly accelerated the company's growth, leading the bank to increase its stake from 49% to 80% in 1998 through capital contributions and by purchasing additional shares from Ruda and Asrin. The company then focused on providing financial services, primarily through credit cards. Over the years, Naranja X has expanded its services and established a broad network of branches and customer service points throughout the country. Naranja X offers a variety of financial products, including credit cards, personal loans, and insurance. In 2017, the company rebranded as Naranja, aiming to expand its product portfolio. In 2018, it merged with Tarjeta Nevada, extending its presence to Mendoza and San Juan. With two main offices in Córdoba and Buenos Aires, Naranja X has established a presence across Argentina with a network of over 180 branches.

## Products

The financial services offered by Naranja X to consumers vary according to regulatory and commercial availability within Argentina. These include the following categories:

## Credit Cards

Issued by Tarjeta Naranja S.A.U., regulated by the Central Bank of Argentina.

Mastercard Visa Naranja X (Proprietary card)

## Debit Cards

Linked to the digital account provided by Naranja Digital Compañía Financiera S.A.U.

Naranja X Visa Debit Card

## Digital account

Managed by Naranja Digital Compañía Financiera S.A.U.

Argentine peso (ARS) account U.S. dollar (USD) account Interest-bearing account

## Loans and financing

Granted under the regulations of the Central Bank of Argentina.

Personal loans Point-of-sale financing Installment financing with credit cards

## Insurance

Distributed through agreements with insurance companies registered with the National Superintendency of Insurance (SSN).

Life, auto, and home insurance Assistance services and complementary coverage

## Transactional services

Operations available through the mobile application, subject to local financial and foreign exchange regulations.

Bill payments and mobile top-ups Purchase and sale of MEP dollars (Dólar MEP) Domestic transfers Personal finance management (spending, limits, and account movements)

## Mobile payments

Users may link their financial instruments to compatible mobile payment systems, in accordance with issuer policies and device availability.

## External links

Official website of Naranja X Argentina Official website of Naranja X México

## Sources

- Naranja X · Wikipedia: https://en.wikipedia.org/?curid=78052054

Source: Wikipedia contributors — https://en.wikipedia.org/?curid=78052054&oldid=1349245501

Licence: CC BY-SA 4.0 — https://creativecommons.org/licenses/by-sa/4.0/

Adaptation notice: Reformatted for XPay; the source may be abridged, restructured or translated. Consult the cited revision for the original.