# Loans in Japan

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Published: 2026-10-30T19:27:16.568Z

Updated: 2026-10-30T19:27:16.568Z

Personal loans in Japan are provided by three types of providers. First, there are large, traditional banks, with a long service history. Their big advantage is the availability of loans and branches throughout the country. Loans are also provided by specialized consumer credit companies. These are often owned by large, multi-national corporations. For example, Acom, one of the leading c

## Key facts

## Overview

Personal loans in Japan are provided by three types of providers. First, there are large, traditional banks, with a long service history. Their big advantage is the availability of loans and branches throughout the country. Loans are also provided by specialized consumer credit companies. These are often owned by large, multi-national corporations. For example, Acom, one of the leading consumer credit companies in Japan, is owned by Mitsubishi UFJ Financial Group. The advantage of these loans is their availability, with companies willing to serve customers who do not have a bank loan. The psychology of lending is also a major factor, as many people feel shame after applying for a loan while also often needing a guarantor. On the Japanese market, there are companies that operate at a so-called gray zone, called sarakin. According to estimations, about 10% of the population borrowed from them and there are about 10,000 such companies on the Japanese market. Interest rates were as high as 29.2%. This rate was capped to 15-20% p.a. Banks and credit companies use their own credit rating model without assistance from credit bureaus, in contrast with western markets' use of credit scores. Many regional banks are facing obstacles such as the high risk-aversion of the Japanese population in general, increasing competition and stricter legal frameworks. With a tendency to move to big cities, young people's loans are mostly handled by big banks. This led to the merger of the Bank of Yokohama and Higashi-Nippon Bank. The last and most recent platform, is P2P lending, a minor platform run by only few operators in Japan.

## List of biggest consumer credit companies

Acom - currently a market leader with 713 billion yen in outstanding unsecured loans to consumers  Aiful - with 216 billion yen in outstanding unsecured loans to consumers  Takefuji Sumitomo Mitsui Banking Corporation - (formerly Promise Co.) – with market name Mobit - with 181 billion yen in outstanding unsecured loans to consumers

## List of biggest P2P platforms

maneo, Inc. - the first P2P platform in Japan, established in 2007. It started as a consumer loan provider, but changed its focus on SME soon. It focused on customer-credit and extended product variety to real-estate collateralized loans. AQUSH - second P2P platform in Japan, established in 2009 SBI Social Lending Co – established in 2008, launched in 2011. This platform focused on collateralized loans too. Crowdfunding, Inc., announced in 2013

## Loan demand

Demand for loans in Japan is rising again. After a drop in 2010 and 2011 slow recovery become visible again. Concerning year 2014, demand grew slightly especially due to auto loan demand, which driven positive performance of entire market. Performance in first four months of 2014 year was driven by VAT increase that made a high demand for expensive items in order to save taxes. In June 2015, banking lending grew by 2.6%. Key drivers were regional banks, with growth 3.8% comparing to the same month last year. Major banks grew by 1.2%. Key product on Japanese market are still credit cards with current boom of contactless payments that allows faster processing of every payment at POS terminal. This trend moves cash payments to card/contactless payments. Nevertheless, Japanese attitude is stable – risk-averse. Japanese are using their credit cards often as free riders – repaying their balance at the end of the month.

## The 2010 Money Lending Business Act

The 2010 act caused many small companies on the edge of the market went to bankruptcy. Many other were sold according to decreasing profitability of the business. For example, GE was selling Lake, their consumer-credit division.

## See also

List of banks in Japan Economy of Japan Loan Interest

## Sources

- Loans in Japan · Wikipedia: https://en.wikipedia.org/?curid=47558547

Source: Wikipedia contributors — https://en.wikipedia.org/?curid=47558547&oldid=1375682563

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Adaptation notice: Reformatted for XPay; the source may be abridged, restructured or translated. Consult the cited revision for the original.
