Industry WIKI

In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products.

A tally stick (or simply a tally) was an ancient memory aid used to record and document numbers, quantities, and messages. Tally sticks first appear as animal bones carved with notches during the Upper Palaeolithic; a notable example is the Ishango Bone. Historical reference is made by Pliny the Elder (AD 23–79) about the best wood to use for tallies, and by Marco Polo (1254–1324) who me