Industry WIKI

Good–better–best pricing, also known as Goldilocks pricing, is a tiered pricing strategy in which variations of a product or service are offered at multiple price levels. The approach typically presents three options, basic ("good"), mid-range ("better"), and premium ("best"), to influence consumer choice and increase overall revenue.

Il Fornaio is a chain of twenty (as of 2019) Italian-themed fine dining restaurants operating primarily in California (16 locations of its 20) in the United States.