Industry WIKI

Business-to-business (B2B, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when:

Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a comp

An intermediary, also known as a middleman or go-between, is defined in various ways, according to context. In law or diplomacy, an intermediary is a third party who offers intermediation services between two parties. In trade or barter, an intermediary acts as a conduit for goods or services offered by a supplier to a consumer, which may include wholesalers, resellers, brokers, and vari

Jobber, in merchandising, can be synonymous with "wholesaler", "distributor", or "intermediary". A business which buys goods and bulk products from importers, other wholesalers, or manufacturers, and then sells to retailers, was historically called a jobbing house (or jobbing center). A jobber is a merchant—e.g., (i) a wholesaler or (ii) reseller or (iii) independent distributor operatin

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to create an effective and well-planned ma

Retalix Ltd. is a former Israeli software company that developed, licensed, implemented and supported software applications for retailers, wholesalers and distributors of fast-moving consumer goods, mainly in the grocery, convenience store, and foodservice industries.