Industry WIKI
Digital assets and currencies
Understand assets, networks and trading mechanics with sources you can check.
AISDALSLove
AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is an hierarchy of effects model in advertising adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.
Trading basicsRideshare advertising
Rideshare advertising is a form of digital, out-of-home advertising that uses in-car advertisements in ridesharing vehicles.
Trading basicsVisual marketing
Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.