Industry WIKI

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.