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Finance

The Financier

The Financier is a novel by Theodore Dreiser, based on real-life streetcar tycoon Charles Yerkes. Dreiser started writing his manuscript in 1911, and the following year published the first part of his lengthy work as The Financier. The second part appeared in 1914 as The Titan; the third volume of his Trilogy of Desire was also Dreiser's final novel, The Stoic (1947).

Trading basics

Umbrella brand

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This market