Industry WIKI

The Hayes-Wheelwright Matrix, also known as the product-process matrix, is a tool used to analyze the fit between a chosen product positioning and the appropriate manufacturing process. It was developed by, and named for, Robert H. Hayes and Steven C. Wheelwright, who published articles entitled "Link Manufacturing Process and Product Life Cycles" and "The Dynamics of Process-Product Lif

Hypercompetition, a term first coined in business strategy by Richard D'Aveni, describes a dynamic competitive world in which no action or advantage can be sustained for long. Hypercompetition is a key feature of the new global digital economy. Not only is there more competition, there is also tougher and smarter competition. It is a state in which the rate of change in the competitive r

Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications

In microeconomics, management and international political economy, vertical integration, also referred to as vertical consolidation, is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It contra