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Values Modes
Values Modes is a segmentation tool in the United Kingdom, based on the British Values Survey.
Trading basicsValues scale
Values scales are psychological inventories used to determine the values that people endorse in their lives. They facilitate the understanding of both work and general values that individuals uphold. In addition, they assess the importance of each value in people's lives and how the individual strives toward fulfillment through work and other life roles, such as parenting. Most scales