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Digital assets and currencies
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Trading basics
Psychographics
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Trading basicsValues Modes
Values Modes is a segmentation tool in the United Kingdom, based on the British Values Survey.