Industry WIKI

Coinye (formerly Coinye West), is a scrypt-based cryptocurrency. Cease and desist letters were issued against it for its use of American rapper Kanye West as its mascot despite West having no affiliation with the project. The project was abandoned by the original developers following West's filing of a trademark infringement lawsuit against them.

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions.