Industry WIKI

Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. The phrase "earned media" serves as a contrast to the concept o

Jobber, in merchandising, can be synonymous with "wholesaler", "distributor", or "intermediary". A business which buys goods and bulk products from importers, other wholesalers, or manufacturers, and then sells to retailers, was historically called a jobbing house (or jobbing center). A jobber is a merchant—e.g., (i) a wholesaler or (ii) reseller or (iii) independent distributor operatin