Industry WIKI

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission or impersonating the brand for fraudulent purposes. These actions address activities that cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ens

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.