Industry WIKI

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or market as well as who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages,

The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology. The period ended in 1959 after the Federal Trade Commission (FTC) Chairman and several cigarette company presidents agreed to discontinue usage of tar or nico