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Bennett S. LeBow
Bennett S. LeBow is an American businessman and philanthropist. He is the founder and chairman of the board of Vector Group. After LeBow acquired the cigarette manufacturer Liggett Group in 1986, the company became involved in anti-tobacco lawsuits culminating in the 1998 Tobacco Master Settlement Agreement.
Trading basicsProject SCUM
Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, t