Industry WIKI

Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method can be extremely successful for publishers b

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or p

A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, website, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility.

Toyetic is a term that describes the suitability of a media property, such as a cartoon or film, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Products, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg th