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John C. Coffee
John C. Coffee Jr. (born November 15, 1944) is the Adolf A. Berle Professor of Law and director of the Center on Corporate Governance at Columbia Law School.
Trading basicsMega event advertising
Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve