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Allegiance (company)
Allegiance, Inc is a voice of customer (VoC) and enterprise feedback management (EFM) technology platform that let organizations collect and analyze consumer data in real time. The company was recognized for providing large companies and government agencies with a range of big data mining tools, and it was listed as one of the GSA’s approved vendors. Allegiance’s clients include VMware,
Trading basicsCustomer intelligence
Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.