Industry WIKI

Account planning brings the consumer focus into advertising development process. The discipline and its tools and techniques help build unique directions, propositions, and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathizing with the target market and utilizing multiple types of data (primary, s

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

Toyetic is a term that describes the suitability of a media property, such as a cartoon or film, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Products, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg th