Industry WIKI

Account planning brings the consumer focus into advertising development process. The discipline and its tools and techniques help build unique directions, propositions, and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathizing with the target market and utilizing multiple types of data (primary, s

The Friday night death slot (also Friday evening death slot) is a perceived graveyard slot in American television. It implies that a television program in the United States scheduled on Friday nights (typically, between 8:00 and 11:00 p.m. ET) is likely to be canceled.

Gruen (previously known as The Gruen Transfer) is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft (originally of Ge

IMX (Interactive Music Exchange) is an American music television program that aired daily from 2002 to 2004 on MMUSA (renamed Fuse TV in May 2003). Described as a "fully converged music industry simulation game" and "part TV show, part Internet game," the program asked viewers to register at the network's website and buy ownership interests in popular artists, songs, and albums. In deali

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners an

Stunt casting is the use of a gimmick or publicity stunt to fill a role in a television series, film, or theatre production. The casting itself can range broadly, from a non-actor celebrity, a glorified cameo appearance, to real-life relatives portraying fictional family members.

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

Toyetic is a term that describes the suitability of a media property, such as a cartoon or film, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Products, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg th