Industry WIKI

Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Televisi

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs, while Japan refers to them as CMs (Commercial Messages).

An upfront is a gathering at the start of important advertising sales periods, held by network and streaming executives and attended by major advertisers and the media. Where once the Upfronts were all about the television industry, it has expanded to include streaming platforms. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front