Industry WIKI

The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing.

A sweepstake (also sweepstakes) is a type of contest in which a prize or prizes are awarded to winners selected by chance rather than skill. Sweepstakes have a long history in many countries, though they are regulated differently depending on jurisdiction. In some countries, such as the United States, sweepstakes must by law be free to enter, while in others, such as Australia, a purchas