Industry WIKI

Telekom Electronic Beats (TEB) is an international music marketing program of Deutsche Telekom focusing on electronic music and international club culture. The program was founded in 2000. It comprises a media portfolio and has been organizing events such as concerts, festivals and club nights with mainly electronic music artists throughout Europe.

Foreign celebrity advertising is a popular form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomenon is most pronounced when English-speaking celebrities do print advertisements or commercials for a non-English speaking market.

In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively.

Zero-rating is the practice of providing Internet access without financial cost under certain conditions, such as by permitting access to only certain websites or by subsidizing the service with advertising or by exempting certain websites from the data allowance.