Industry WIKI

Novig is a sports-focused prediction market platform based in New York City. It is regulated as a financial exchange rather than a sportsbook.

An upfront is a gathering at the start of important advertising sales periods, held by network and streaming executives and attended by major advertisers and the media. Where once the Upfronts were all about the television industry, it has expanded to include streaming platforms. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front