Industry WIKI

Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining green marketing is not a simple task. Other terms that are often used interchangeably are environmental market

Sustainable packaging refers to the design, manufacture and use of packaging with the aim of reducing environmental impacts over its life cycle while maintaining its functional and economic requirements. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footpri