Industry WIKI

In business, a demand chain is the understanding and management of customer demand, in contrast to a supply chain. P. M. Madhani (2019) suggests that the demand chain "comprises all the demand processes necessary to understand, create, and stimulate customer demand". Cranfield School of Management academic Martin Christopher has suggested that "ideally the supply chain should become a de

TradeCard, Inc. was an American software company. Its main product, also called TradeCard, was a SaaS collaboration product that was designed to allow companies to manage their extended supply chains including tracking movement of goods and payments. TradeCard software helped to improve visibility, cash flow and margins for over 10,000 retailers and brands, factories and suppliers, and s