Industry WIKI

A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti.

Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters (also known as flyers) are put up in public view. In the United States, the technique is commonly referred to as wheatpasting, because wheatpaste is often used to adhere the posters. Posters are often adhered to construction site barricades, building façades and in alleyways.

Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements. The cultural critic Mark Dery coined the term in 1991. Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. According to author Naomi Klein, subvertising offers a way of speaking ba