Industry WIKI

In e-commerce, brushing, also called "review brushing", is a deceitful technique sometimes used to boost a seller's ratings by creating fake orders, which are either shipped to an accomplice or to an unsuspecting member of the public.

Product finders are information systems that help consumers to identify products within a large palette of similar alternative products. Product finders differ in complexity, the more complex among them being a special case of decision support systems. Conventional decision support systems, however, aim at specialized user groups, e.g. marketing managers, whereas product finders focus on