Industry WIKI

In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products.

Wine fraud relates to dishonest behavior in the commerce of wine. The most prevalent type of fraud involves wines that are adulterated, usually with the addition of cheaper products (such as juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor).