Industry WIKI

Beatrice Foods Company was a major American conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon. It also owned several chemical and consumer goods companies until

The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola w

From 1886 until 1959, the price of a 6.5 US fl oz (190 mL) glass or bottle of the soft drink Coca-Cola was set at five cents (or one nickel), and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts, advertisements, vending machines, and a relatively low rate of inflation (with five cent

Food marketing is the marketing of food products. It brings together the food producer and the consumer through a chain of marketing activities.

Orangina (French pronunciation: [ɔʁɑ̃ʒina]) is a French lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange and 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup (glucose-fructose) and, in some ma

"Pester power", or "the nag factor", as the phenomenon is known in U.S. literature, is the "tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items". The phrase is used to describe the negative connotations of children's influence in their parents' buying habits.

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper, based in Plano, Texas, United States. Snapple originated as an apple juice first produced in 1972 by Unadulterated Food Products, with the name Snapple a portmanteau derived from the words snappy and apple.

Societal responsibility of

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks