Industry WIKI

A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards othe

In China, judgment defaulter (Chinese: 失信被执行人) or court defaulters, commonly known as laolai (Chinese: 老赖) or untrustworthy person (Chinese: 失信人), is defined as a person who is able to fulfill legal obligations determined by the court, but has refused to do so, or illegally tries to evade enforcement such as hiding their assets.

A pig-butchering scam or romance baiting scam is a form of online relationship and investment fraud in which perpetrators cultivate fake romantic or social relationships with victims before persuading them to invest money, often in fraudulent cryptocurrency schemes. Such scams are common on social media and dating apps, and often involve catfishing, investment fraud, and romance scams.

Values scales are psychological inventories used to determine the values that people endorse in their lives. They facilitate the understanding of both work and general values that individuals uphold. In addition, they assess the importance of each value in people's lives and how the individual strives toward fulfillment through work and other life roles, such as parenting. Most scales