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Digital assets and currencies
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Trading basics
Lead user
Lead user is a term developed by American economist Eric von Hippel.
Trading basicsSemantic Brand Score
The Semantic Brand Score (SBS) is a measure of brand importance that is calculated on textual data. The measure is rooted in graph theory and partly connected to Keller's conceptualization of brand equity. It is calculated by converting texts into word or semantic networks and analyzing three key aspects: the frequency with which a brand name is mentioned (prevalence), the extent to whic