Industry WIKI

Economic materialism, known colloquially simply as materialism, is a personal attitude that attaches importance to acquiring (and often consuming) material goods. The use of the term "materialistic" to describe an individual's personality or a society tends to have a negative or critical connotation. Rarely also called acquisitiveness, it is often associated with a value system that rega

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).