Industry WIKI

Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters (also known as flyers) are put up in public view. In the United States, the technique is commonly referred to as wheatpasting, because wheatpaste is often used to adhere the posters. Posters are often adhered to construction site barricades, building façades and in alleyways.

Winterland Productions was a merchandising and licensing company in the pop culture industry. The company, which sold concert T-shirts, music memorabilia, and eventually, official sports team merchandise, was co-founded by legendary concert promoter Bill Graham, Donald Hunt and music business executive and entrepreneur Dell Furano.