Industry WIKI

In marketing, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data. The communication between marketer and market can be seen as a form of Bayesian persuasion.

Climate risk is the potential for problems for societies or ecosystems from the impacts of climate change. The assessment of climate risk is based on formal analysis of the consequences, likelihoods and responses to these impacts. Societal constraints can also shape adaptation options. There are different values and preferences around risk, resulting in differences of risk perception.