Industry WIKI

Celebrity branding, also called celebrity endorsement, is a marketing approach where a well-known person is used to promote a product, service, or cause. The idea is that the positive image of the celebrity transfers to the brand, which can increase public attention and trust.

Whitewashing in beauty is a term used to describe the alteration of the appearance of non-white people in fashion, digital photography, mass media, marketing, and advertising to make them appear whiter. Whitewashing can include altering skin tone through digital retouching or skin-whitening products, changing hair texture through chemical treatments to conform to beauty standards associa