Industry WIKI

Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.

A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to the TV set in a few thousand viewers' house