Industry WIKI

A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occa

Stunt casting is the use of a gimmick or publicity stunt to fill a role in a television series, film, or theatre production. The casting itself can range broadly, from a non-actor celebrity, a glorified cameo appearance, to real-life relatives portraying fictional family members.