Industry WIKI

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications