Industry WIKI

Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.

A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards othe

Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one.

Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The term was first used in the early 1990s, and has since become widely adopted by the global management community.

Factor analysis is a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors. For example, it is possible that variations in six observed variables mainly reflect the variations in two unobserved (underlying) variables. Factor analysis searches for such joint variations in response

Fair Play is a 2023 American erotic psychological thriller film written and directed by Chloe Domont in her feature directorial debut. Starring Phoebe Dynevor, Alden Ehrenreich, Eddie Marsan, and Rich Sommer, the film focuses on a young couple whose relationship begins to unravel following an unexpected promotion at a cutthroat hedge fund firm. Rian Johnson was an executive producer on t

Financial astrology (also known as business astrology, economic astrology, and/or astro-economics) is a pseudoscientific practice of relating the movements of celestial bodies to events in financial markets. The use of astrology in any context is not empirically based and its use in predicting financial markets is at plain odds with standard economic and financial theory.

Income deficit is the difference between a single person or family's income and its poverty threshold or poverty line, when the former is exceeded by the latter. Data on the income deficits of various members of a population allow for the construction of one type of measurement of income inequality in that population. Individuals or families that fall below the line are considered to be

Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and

Money disorders refer to problematic financial beliefs and behaviors that can cause significant distress and hinder one's social or occupational well-being. These issues often stem from financial stress or an inability to effectively utilize one's financial resources, leading to clinically significant challenges. Money disorders refer to enduring and often unchanging patterns of self-des

Of Unknown Origin is a 1983 psychological horror film directed by George P. Cosmatos in his North American film debut, and starring Peter Weller, Jennifer Dale, Lawrence Dane, Kenneth Welsh, Louis Del Grande, and Shannon Tweed in her film debut. Based on the novel The Visitor by Chauncey G. Parker III, it focuses on a mild-mannered Manhattan banker who becomes increasingly obsessive and

Outgroup favoritism is a social psychological construct intended to capture why some socially disadvantaged groups will express favorable attitudes (and even preferences) toward social, cultural, or ethnic groups other than their own. Considered by many psychologists as part of a variety of system-justifying motives, outgroup favoritism has been widely researched as a potential explanati

A business can choose from a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and al

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price

Revenge buying (also known as revenge shopping or revenge spending) refers to a sudden surge in the purchase of consumer goods after people are denied the opportunity to shop for extended periods of time. The revenge buying mechanism is thought to have evolved as a reaction to the frustration and psychological discomfort caused by restrictions in the freedom of movement and commerce. Unl

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks

Strategic communication is the purposeful use of communication by an organization to reach a specific goal. Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication. The modern process features advanced planning, international telecommunications

The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model calls the first group of people to use a new pr

The Gold Standard and the Logic of Naturalism is a non-fiction book written by literary theorist and author Walter Benn Michaels and first published in 1988 by the University of California Press.

Values scales are psychological inventories used to determine the values that people endorse in their lives. They facilitate the understanding of both work and general values that individuals uphold. In addition, they assess the importance of each value in people's lives and how the individual strives toward fulfillment through work and other life roles, such as parenting. Most scales

In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.

Youth Off The Streets is an Australian non-denominational not-for-profit youth organisation. The organisation works with young people and their families and communities in an endeavour to create safety, offer support and provide opportunities to build a positive future.