Industry WIKI

Celebrity branding, also called celebrity endorsement, is a marketing approach where a well-known person is used to promote a product, service, or cause. The idea is that the positive image of the celebrity transfers to the brand, which can increase public attention and trust.

A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers at trade shows and convention events. Promoti

A sweepstake (also sweepstakes) is a type of contest in which a prize or prizes are awarded to winners selected by chance rather than skill. Sweepstakes have a long history in many countries, though they are regulated differently depending on jurisdiction. In some countries, such as the United States, sweepstakes must by law be free to enter, while in others, such as Australia, a purchas