Industry WIKI

A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases. Product managers coordinate work done by many other functions (like software e

Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning (marketing), thematic areas of investment, and mea

In marketing and quality management, the voice of the customer (VoC) summarizes customers' expectations, preferences and dislikes. According to the Association for Supply Chain Management (ASCM) the definition of voice of the customer is: "Actual customer descriptions in words for the functions and features customers desire for goods and services". Long term business success involves lis